Stakeholder Engagement

CHAPTER

Stakeholder Engagement

Community Involvement MODULE

Identifying Stakeholders

It is important to have an understanding of the range of stakeholders who might be involved in assisting you to take forward any plans and actions identified by the community.

This includes individuals, other groups or organisations who may have an interest in your community or the specific development activity. Stakeholders are all the people that your community (and any potential plans that the community has identified) will have an impact on or connection to.

Community stakeholders are generally defined as people, groups, organisations, or businesses that have interest or concern in the community. Stakeholders can affect or be affected by the community’s actions, objectives, and policies.

Some examples of key community stakeholders are residents, community groups, developers, government workers (and the agencies they represent), business owners, neighbourhood leaders and other groups from which the community draws its resources.

The Identifying Stakeholders Tool will help you to identify as a group, a broad range of stakeholders that may have an interest or concern in the community and potential community activity.

It is important to consider potential customers as stakeholders as you go through this process from a social enterprise process.

Understanding motivations and potential support or conflict that may arise

Stakeholder engagement will assist in bringing additional help and support to your plans, as well as identifying any potential barriers or conflicts that may arise.

It will help you to understand how best to engage with stakeholders if you can understand their motivations for being involved, which will also assist in identifying any potential issues or opposition that may arise.

The Stakeholder Motivation Tool will enable you to identify as a group, stakeholder motivations, potential to support or potential conflict.

Benefits of effective stakeholder engagement

By identifying and involving a range of stakeholders, you will be able to take into account the full range of views and perspectives. This may also stimulate more ideas or concerns that have not been considered.

Having a wide range of stakeholders involved and supportive strengthens your position in terms of credibility for your organisation and plans, which can be particularly useful if issues or opposition arise.

Identifying stakeholders and establishing their support and or concerns early on is an important aspect of ensuring any plans can be delivered effectively.

Stakeholder engagement ensures that the range of organisations and individuals who may be affected or have an interest, have the opportunity to be included.

This also provides an early opportunity for buy in, which will assist later with delivering any actions.

Your stakeholder network can also assist in raising the profile of your community and plans with scope to further extend interest, involvement, and support.

Case Studies

Bearing Fruit - DTAS and Carnegie UK

Case studies of 7 rural and semi-rural development trusts in the UK, exploring their methods and focusing on the postitives of what worked.

Good examples of networking and stakeholder engagement both locally and outwith the community. Building good relationships with stakeholders widens skillset and opportunities available.

COMCOT - An Innovative Tool for Improving the Competitiveness of Community-based Tourism

Delivers practical commuity tourism development case studies, 4 from Finland, 3 from Estonia.

Emphasis on identiffying and engaging stakeholders from an erly stage to ensure maximum support and avoid potential conflict.

Discusses importance of keeping your community group open and approachable to new participants.

Demonstrative Farm and Training Centre

Explores the development process of setting up a social enterprise and the community/stakehlder engagement that took place.

Stakeholder engagement took place with broad range of people: Customers, local commuity, other relevant groups and organisations.

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